Surindo Marketing Research
Since 1980, Surindo has produced various marketing research projects that
become the source of information in business and marketing.
AD HOC RESEARCH SERVICES
Market Segmentation
Psychographic, demographic and usage profiles
Segmentation based on perceived product or service benefits
Product/Service Development
New product testing
Taste testing
Identifying new market
Potential
user and buyer profiles
Packaging
Design criteria assistance (content, color, materials)
Design evaluation
Pack testing
Pricing
Price sensitivity analysis
Price setting
Promotion/Communication
Communication problem diagnosis
Communication concept testing
Pre-launch advertising testing
Post-launch evaluations
Advertising recall and effectiveness
Advertising, sponsorship, public relations tracking and monitoring
Media selection
Market segmentation and targeting strategies
Point of Sale
Packaging effectiveness on shelf
Brand effectiveness on shelf
Customer service
Sales techniques
Signage
Product display
Sales personnel
Brochures
Distribution
Channel selection (phone, store, direct mail and other options)
Local area analysis
Retail outlet location analysis
Performance Indicators
Market share measurement
Customer satisfaction
Employee
and shareholder attitude studies
SWOT analysis
Positioning
Competitive analysis
Corporate image
Public
awareness and perceptions
Image
equity (corporate strengths and weaknesses)
Perceptual
mapping and multi-dimensional scaling
Measuring
gaps between public and staff perception
SYNDICATED RESEARCH SERVICE
Youth
Pulse - Lifestyles of Indonesian Youth I (1984), II (1989), III (2000)
Urban
Lifestyle Study I (1988), II (1994), III (2002)
Print
Media (1989)
Banking
Study (1992)
Television
Audiences Habits & References Study (1998)
Bank Image Study (1998)
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